8 And those CTAs involve much more than slapping a website URL on a direct mail piece.ĭigitally powered direct mail engages people with CTAs designed to drive them to digital destinations. Since 2000, the use of digital calls-to-action (CTAs) in direct mail has increased 900%, more than doubling in the last four years. 70% of consumers 18-35 - avid online shoppers - have made purchases based on a direct mail piece.44% of online shoppers are 45-64, the demographic most likely to respond to direct mail.78% of consumers visit the brand’s website or search for info online after receiving direct mail.Online purchases and order size increase 28% when people receive direct mail.Eight out of 10 marketing managers report better results when adding direct mail to their digital marketing mix.The case for digitally powered direct mail With digitally powered direct mail, brands can bypass the digital clutter to achieve higher online conversion rates. It incorporates digital engagement devices in printed pieces to drive prospects to online destinations. There is good news, however, You can reach online shoppers without such fierce competition by using digitally powered direct mail. businesses vying for people’s attention online.
This influx of digital shoppers has spurred a massive growth in the number of digital advertisers. Currently, there are more than 30 million U.S. 1 Ecommerce sales are expected to top $1 trillion in 2022 and will continue to experience double-digit growth for years to come.
As a result of the recent pandemic, we’ve seen a seismic shift in buying behavior.
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